Charitable Collaborations in a Jewellery Business

A few weeks ago Kerrie of Gold Hearted Club and I were invited to record a podcast with the lovely Jessica Rose of Jewellers Academy, to talk about our ‘Heart of Gold’ project and collaboration, which aims to raise awareness of heart disease in women as well as vital funds for the British Heart Foundation.

In this podcast episode we spoke in detail about how we met, the inspiration behind our project and our personal connection to the cause. We also spoke about what it’s like to run a collaboration between our two businesses and why we chose to crowdfund as well as share some practical tips for other jewellers who might want to do something similar. 

Here’s a breakdown of the episode:

• This week we’re talking with Emma René and Kerrie Kent (1:13)

• How did you get involved in this heart disease awareness project? (2:38)

• Can you tell us about the process of turning this idea into action? (8:23)

• What does the gold heart necklace look like? (11:56)

• What was it like to manage this collaboration on top of your own businesses? (14:15)

• How has the project gone so far, and what are your future goals? (17:10)

• What was it like to work with a charity? (20:03)

• Do you have advice for other jewellers interested in raising money for a cause? (22:47)

• How to get involved (25:09)

You can listen on Google, Spotify or Apple podcasts or over on the Jewellers Academy website here. Or watch the episode on Youtube here.

And if you’d like to get involved in our project and help us raise awareness, or buy one of our ‘Heart of Gold’ necklaces head over to our crowdfunder page before midnight 25th March 2023 here.