Jewellers Academy Podcast
Last month I was very honoured to be invited to talk with the lovely Jessica Rose of Jewellers Academy about 10 common mistakes jewellers and handmade artists make with their branding - and most importantly, how you can fix them!
It was a lengthy conversation as branding is such a huge project. We covered the 10 things we felt people struggle with the most, from creating a fussy or complicated logo, neglecting copy writing, to a lack of consistency and I shared my tips on how best to try and remedy these issues.
Here’s a breakdown of the episode:
Welcome Emma (3:58)
Emma, would you start by introducing yourself and your background? (4:50)
Let’s get started going through the ten mistakes. What is the first mistake a lot of handmade designers make when it comes to their branding? Mistake 1. A logo that is too elaborate (7:13)
Mistake 2. A lack of consistency throughout the brand (13:50)
How do we get that consistency through the brand? (17:27)
Mistake 3. Cluttered design or visuals (22:37)
Mistake 4. Not having a clear brand story or perspective (25:25)
This brand story is something that may evolve, isn’t it? (27:51)
Mistake 5. Neglecting copy (30:24)
This is your product descriptions, your writing on your website, blog, newsletters? (30:58)
Mistake 6. A lack of focus on your customer (34:48)
One example that comes to mind is if your model is completely different than who your demographic is, that could put them off. (35:50)
Mistake 7. Being too polished or rigid with your brand (38:15)
Mistake 8. Packaging doesn’t match your brand (41:25)
You want to start small and go on a journey (43:53)
Mistake 9. Not refreshing your brand over time (44:28)
Mistake 10. Sharing irrelevant content (48:26)
Occasionally we see accounts where you can’t tell they’re selling jewellery because there are so many other things going on. It should be obvious what you’re selling! (50:37)
We’d love for you to come join us on Facebook and share which one of these ten you need to work on next (51:51)
My episode is just one of a series of fantastic Jewellers Academy podcasts designed to help handmade artists and jewellery designers grow their businesses, and so there are plenty more great episodes to get stuck into.
You can listen to my episode plus all the others on Spotify, Google or Apple Podcasts.
I hope you find it helpful!
Enjoy!
